Meet
Karen Louie
After discovering my passion for content creation as a creative outlet from my 9-to-5 corporate job, I realized the immense potential of social media to help brands connect with their audience on a deeper, more authentic level. I saw how businesses, especially small ones, struggled to build an online presence that truly represented their values and vision. That’s when I decided to turn my passion for content and strategy into something more—Lu Films Agency was born.
I founded Lu Films Agency to help brands and small businesses grow their online presence through authentic engagement. With a background in content creation and expertise in platforms like YouTube and Instagram, I built a team that creates tailored social media strategies focused on storytelling and community.
What sets us apart is our Gen Z-driven approach, crafting content that connects with audiences through real stories. At Lu Films, we don’t just create content—we build experiences that drive engagement and elevate brands in the digital world.